star ENTERPRISE -

We help brands design limited-edition events, showbiz moments, and products powered by the fearless creativity of elite ADHD minds.

This is where Hyper-Talent becomes living, larger-than-life characters, ready to captivate audiences and create unforgettable experiences.

Hyper-Energetic Teams, Legendary Characters

Transform your team into:

  • Extreme sports stunt heroes, like Pigge Werkelin soaring from airplane wings

  • Music producers, movie directors, fashion designers, and watch or car artisans

  • Your very own Umbrella Academy-style characters, bringing bold, cinematic energy to your projects

Meet the Visionary

Mikael Muhr — Creative Director & Founder, STAR Enterprise

Turning imagination into unforgettable experiences, Mikael helps brands and agencies design larger-than-life events, products, and experiences that inspire and leave a lasting impact.

Mentored for over 15 years by Swedish legends:

  • Caj Malmros — Founder of the Stockholm Water Festival

  • Nalle Rössel — Creator of high-impact activations for Coca-Cola and Ferrari

And inspired by his “extra uncle,” Joakim Langer, whose global expeditions followed the footsteps of Tarzan, Captain Haddock, Pippi Longstocking, and Robinson Crusoe. Mikael translates fearless exploration into practical, cinematic event design.

ADHD-Driven Creativity in Action

Rooted in Sweden’s skate, tech, and entrepreneurial cultures, Mikael channels ADHD-driven creativity into structured innovation, turning real life into movie-scale adventures and activating teams as larger-than-life characters — the heroes and founders of your projects.

Legacy & Network — The Icons Behind the Method

Learn to live larger-than-life — just like the Swedish creative legends who inspired this program.

Founded by Micke Muhr, and co-developed through conversations and projects with some of Sweden’s most iconic creative and entrepreneurial leaders — individuals who shaped entire industries, festivals, and cultural movements.

These mentors and collaborators form the creative DNA of HyperTalent:

  • Caj Malmros — Advertising legend and creator of Sweden’s largest festival of all time, the globally renown, Stockholm Water Festival.

  • Nalle Rössel — Introduced the first Pavarotti concert in Sweden.

  • Hans Öberg — Founder of Europe’s largest media-tech broadcast fleet, Prisma OB.

  • Percy Nilsson — Founder of a 3,000-employee construction empire, developer of Hyllie (a 900-acre private city district in Malmö, built in partnership with the city), international golf course visionary, and former owner of the Swedish champion Malmö Redhawks hockey team.

  • Anders Eriksson — World-exploring entrepreneur known for legendary bus expeditions across India, Africa, and Iran.

  • Pigge Werkelin — Gotland tourism innovator, airline group-founder, advertising stunt pioneer.

  • Sven-Harry Karlsson — Founder of the Swedish construction empire Folkhem and renowned cultural philanthropist.

  • Joakim Langer — Author, Swedish nightlife icon, and creator of renowned global media-backed expeditions.

Their philosophies, risk-taking, and creative courage are the blueprint that shaped this method — now reimagined for a new generation of creative leaders and ADHD-driven innovators.

The students who struggle the most often become the most successful entrepreneurs. Micke’s method of channeling their energy as innovators is the future.
— Percy Nilsson, Swedish crown billionaire and national business legend

We turn imagination into impact—helping brands design limited-edition event experiences, with the fearless creativity of elite adhd-mindset.

Turning real life into a cinema adventure for the world of your customers.

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Some idéas we imagined so far

A rea life wood made lådbil truck driving customers around town.

the G force experience music festival.

a city turned into a cinema directed showstopping action-adventure where visitors join world renown talents.

PRESENTED TO AWARWINNING FILM PRODUCTIN COMPANY:

adhd force turns into innovation detective consultancy saving society with an afghan dog riding with them to their missions.

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projects

we use adhd-creativity with ai, to visualize never seen before concepts for limited edition projects

fashion the world has never seen, events the world has never experienced, content never entertained and talent brands never packaged.

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Book Micke as a speaker

LEARN HOW YOU OPEN THE DOOR TO THE CREATIVELY UNIQUE LARGER THAN LIFE PARTNERS FOR YOUR PROJECT.

how gut-feeling and courage to live as an explorer in the present moment can create the wildest ideas and opportunities for your event project.

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curating creative Departments That Define Culture

We don’t just deliver ideas — we embed operational creative pop culture and business art departments into your company. Each department becomes a self-dependent system designed to deliver at startup pace.

Outcomes You Can Expect

  • Launch IP & Franchises → Stories, characters, apps, and digital IP ready for global audiences

  • Marketing Stunts & Adventurous Advertising → Bold campaigns that define culture

  • Influence & Partnership Blueprints → Strategic networks and partnerships that accelerate adoption and growth

  • Hyper-Talent Execution Systems → ADHD-Elité teams built for autonomy, speed, and creativity

  • Commercial & Business Artistry → Translate ideas into market-ready concepts and scalable operational frameworks

The Training Formula

We train your teams in self-taught creative genres, place them in their natural dream roles, and build an organic culture of autonomous, 7-day-a-week creative work addicts. The result:

  • Product development that feels like an adrenaline rush

  • Project launches that carry the energy of expeditions

  • Advertising and marketing stunts that become cultural events

Proven by Visionary Leaders

Our blueprint was forged with Scandinavia’s boldest innovators:

  • Founder of a billion-SEK festival redefining large-scale cultural experiences

  • Pioneers of nightlife and advertising who shaped entire industries

  • A global explorer, author uncovering media-backed world expeditions

  • The architect behind Sweden’s first billion-dollar dot-com

Now, this legendary blueprint is ready to scale your next generation of hyper-talent teams, breakthrough ventures, and cultural IP.

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Industries & Genres We Transform

  • Games & Virtual Worlds

  • Film & Streaming

  • Music & Festivals

  • Fashion & Lifestyle

  • Live Experiences & Events

  • Tech & Media Startups

Genres we train your team in and turn into marketable ventures.

  • Stunt Marketing

  • Video Games

  • Story/Movie Art

  • App Startups

  • Design

  • Lifestyle/Events

Why Hyperícon Works for Entertainment, Startups & Visionary Multi-Nationals

  • Fast ROI: Launch-ready outcomes in weeks

  • Disruptive Impact: Franchises, campaigns, or ventures that reshape markets

  • Premium Value: High-demand IP and campaigns generating significant revenue

  • Human Advantage Over AI: Originality, intuition, and cultural resonance cannot be automated

Keynotes & Workshops

  • Personal ADHD Legend Stories

  • Chaos → Breakthrough Workflows

  • Elite ADHD Team Building

  • Commercial & Business Art Workshops

  • Marketing Stunts & Adventurous Advertising Training

  • Networking That Open Doors

Modules & Deliverables

    • Cross-platform stories, characters, and experiences for games, films, or digital products

      • Crafted through hyper-intuition, pattern recognition, and visual thinking

      • Built as a self-sufficient creative department capable of repeatedly launching franchises

    • Designs high-impact, daring campaigns that capture attention and define culture

    • Trains teams in adventurous, unconventional advertising methods, including:

      • Pigge airplane wing stunt

      • Percy tourguide buss trips to his Entertainment Arena

      • Caj Malmros vechicles to city buildings

    • ADHD-driven energy, risk-taking, and agility ensure campaigns are bold, fast, and highly engaging

    • Operates as a full operational unit from concept to viral delivery

    • Strategic networking and authentic relationship building with key cultural and business players

      • Identify unconventional partnerships to accelerate adoption, distribution, and growth

      • Fully operational department that positions your IP or startup as unmissable

    • ADHD-Élite roles mapped for speed, creativity, and autonomy

    • Teams structured as self-dependent creative departments delivering at startup pace

    • Operational frameworks turn creativity into a repeatable, scalable system across all departments

    • Self-taught expertise in commercial concept art, product design, and business model innovation

      • Translate creative ideas into marketable concepts, prototypes, and business strategies

      • Build repeatable systems that scale creativity as an operational function across teams

Communication Services

  • Recruiting Campaigns — Attract self-taught, genre-driven hyper-talent

  • Placement — Identify and activate ADHD-Élite creative roles

  • Startup Pitch — Craft win-win pitches that open markets and doors

Some of the creative roles we activate!

  • Creative Entertainment Athelete

  • Startup Founder

  • Visual Artist

  • Actor and Performer

  • Art Director

  • Explorer and Adventure Storyteller

  • Screenwriter / Songwriter

  • Music Producer and Sound Engineer

  • Media and Entertainment Personality

  • TV Host and News Anchor

  • Advertising Creator

  • Visionary Executive Producer / Project leader

  • Creative Officer / team-cheer leader

What the World Is Starting to Explore

Airbnb:
“Reimagining what is possible is the new edge.”
— Brian Chesky

SAP:
“Neurodivergent talent has improved productivity by up to 30 percent.”

Microsoft:
“Inclusive teams lead to more innovative solutions.”

HPE:
“Neuroinclusion is not just right—it is smart business.”

EY:
“Creative thinkers bring fresh value beyond tech.”

Why it matters: These industry giants are just starting to explore ADHD creativity—Hyperícon business is already delivering it.

  • I built my blueprint through mentorships and collaborations with Sweden’s and the world’s most legendary creative leaders:

    • Caj Malmros — Founder of a billion-SEK global festival (4M guests)

    • Percy Nilsson — Sweden’s only private founder of a 10,000-resident city district

    • Nalle Rösell — Showbiz legend; Pavarotti concert executive; former PolyGram AB executive

    • Hans — Founder of Europe’s largest outside broadcasting empire (Olympics ×3)

    • Joakim Langer — Sweden’s nightlife icon; Love Boat Sweden founder

    • Win Wenger — Bestselling author of The Einstein Factor

    Pitches & Connections:

    • Ben Way — UK tech pioneer, White House advisor

    • Bert Karlsson — Sweden’s music mogul & architect behind Eurovision stars

    • Dominic O’Brien — 8-time World Memory Champion, internationally recognized for extraordinary cognitive skill and memory mastery; said yes to join as an alumni contributor to the digital university project

    • Dr. Tse Ka Kui, founding chair of the Hong Kong Social Entrepreneurship Forum

    • Geir Hansteen Jörgensen — Award-winning Swedish filmmaker, renowned for creating globally recognized, impactful cinema

    • Johan Stael von Holstein — Serial tech entrepreneur

    • Sven-Harry Karlsson — Art collector & museum founder

    • Anders Wall — Renowned financier, former Global Chairman of Volvo

    Companies & Organizations:

    • Nordic Film

    • Manpower Group

    • Sweden’s leading advertising pioneers

    🌐 Fluent Across Worlds

    From the Swedish skate scene to California debates — I adapt effortlessly:

    • Geek coders

    • Serial entrepreneurs

    • Extreme athletes

    • Billionaire creatives

    • Hollywood talent

    • Political elite

    I’m the ultimate bridge between wild creativity and the professional world that needs it.

En Sueco (2025)

Featured in top Swedish magazine in Spain.

Meet Micke Muhr
The Architect of Hyperícon

Who We Are

Micke Muhr — Architect of Hyperícon
Creative Communicator · Talent Trainer · Business Producer · Keynote Speaker

From skate culture to global boardrooms, Micke has opened gateway doors to cultural leaders, billion-dollar entrepreneurs, and elite innovators worldwide.

2011: First to spotlight ADHD creativity on Swedish national TV

  1. Volkswagen Group Hong Kong: Led executive workshops and strategy training

  2. Founder of ADHD Staden, Sweden’s first movement celebrating ADHD creativity as a cultural and business advantage

  3. Self-taught in: commercial concept art, product design, business artistry, and pop culture role development and IP development

  4. Workshop Lead — operationalizes self-taught talent into departments, prototypes, and market-ready ventures.

National TV Interview (2011)

First to spotlight the ADHD creativity market in Sweden.

Living in the Now — Dedicated one year to daily meditation with Balinese locals, cultivating focus, clarity, and resilience.

Global Educator-Alfred Nobel — Trained Swedish school leaders from across the world at Alfred Nobel’s former residence in Paris.

Volkswagen Group Hong Kong (2018)

Led executive strategy training and creative workshop.

Asia Market Exploration
Backpacked across Asia to forge business partnerships and gain market insights.

Startup Pitch Winner — Secured first place before a jury including Volvo and Gothenburg’s city chairman.

Spiritual Discipline — Completed the 14 km barefoot pilgrimage around Arunachala (Tiruvannamalai), known as the sacred Shiva mountain.

Core Philosopy

“Self-taught talent isn’t taught — it’s activated.”

Creative-consulting-as-a-Service Hybrid Plans

Build self-dependent creative teams, market-ready IP, and culture-defining campaigns.
Choose a core plan, then add optional modules to fully customize your subscription.

1

Talent Accelerator

Focus:

Building high-performing creative teams

Hours / 4 hrs

Includes:

  • Recruiting Campaigns — attract hyper-talent

  • Placement — map & activate ADHD-Élite roles

  • Hyper-Talent Coaching — develop autonomy & speed

Price:
In-Person half day event from €3,500

Virtual half day event: from €2,000

2

Innovation & IP Engine

Focus:

Concept development, IP, and operational systems

Hours / 4 hrs

Includes:

  • Innovation Sprints → Concept Portfolio

  • IP & Story Mapping → Storyboards & culture-driven IP

  • Creativity Ops → frameworks for repeatable creativity

  • Commercial & Business Artistry → market-ready product outputs

Price:
In-Person half day event from €4,000

Virtual half day event: from €2,500

3

Market & Influence Mastery

Focus:

Marketing, culture, and adoption

Hours / 4 hrs

Includes:

  • Market Activation Labs → Magnetism toolkits

  • Adventurous Advertising → tactical campaigns & stunts

  • Influence & Networking Blueprint → partnerships & distribution

  • Startup Pitch → win-win market-ready decks

Price:
In-Person half day event from €4,500

Virtual half day event: from €3,000

[Book A Strategy Session]